Bibliograph

Marketing for dummies, by Jeanette McMurtry, MBA, with Alexander Hiam

Type

Label

Marketing for dummies, by Jeanette McMurtry, MBA, with Alexander Hiam

Language

eng

Illustrations

illustrations

Index

index present

Literary Form

non fiction

Main title

Marketing for dummies

Oclc number

960090156

Responsibility statement

by Jeanette McMurtry, MBA, with Alexander Hiam

Series statement

For dummies

Table Of Contents

Marketing in a consumer-driven world -- Understanding consumers today and what matters most -- The psychology of choice and how to trigger it for lifetime value -- Laying a foundation for growth -- Building a strategy for LTV and ROI -- Researching your customers, competitors, and industry -- Creating a winning marketing plan -- Content marketing and marketing content -- Creating an omni-channel plan -- Creative that engages the mind -- Digital tools and tactics that work -- Using print in a digital world -- Powerful ways to engage for LTV and ROI -- Going direct with data, personalization, and sales -- Building a website that engages and sells -- Leveraging networks and events -- Building a brand that sells again and again -- Making your brand stand out -- Finding the right pricing approach -- Distribution and merchandising in an augmented world -- Succeeding in sales and service -- The part of tens -- Ten common marketing mistakes (and how to avoid them) -- Ten ways to measure results (beyond ROI)

Classification