Coverart for item
The Resource Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile, Mike Proulx, Stacey Shepatin

Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile, Mike Proulx, Stacey Shepatin

Label
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Title
Social TV
Title remainder
how marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Statement of responsibility
Mike Proulx, Stacey Shepatin
Title variation
  • Social television
  • How marketers can reach and engage audiences by connecting television to the web, social media, and mobile
Creator
Contributor
Subject
Language
eng
Summary
"The Internet didn't kill TV! It has become its best friend. Americans are watching more television than ever before, and we're engaging online at the same time we're tuning in. Social media has created a new and powerful 'backchannel', fueling the renaissance of live broadcasts. Mobile and tablet devices allow us to watch and experience television whenever and wherever we want. And 'connected TVs' blend web and television content into a unified big screen experience bringing us back into our living rooms. Social TV examines the changing (and complex) television landscape and helps brands navigate its many emerging and exciting marketing and advertising opportunities. Social TV topics include: Leveraging the 'second screen' to drive synched and deeper brand engagement; Using social ratings analytics tools to find and target lean-forward audiences; Aligning brand messaging to content as it travels time-shifted across devices; Determining the best strategy to approach marketing via connected TVs; Employing addressable TV advertising to maximize content relevancy; Testing and learning from the most cutting-edge emerging TV innovations; The rise of one technology doesn't always mean the end of another. Discover how this convergence has created new marketing opportunities for your brand"--Publisher's website
Cataloging source
BTCTA
http://library.link/vocab/creatorName
Proulx, Mike
Dewey number
006.7/54
Index
index present
LC call number
HM742
LC item number
.P76 2012
Literary form
non fiction
Nature of contents
bibliography
http://library.link/vocab/relatedWorkOrContributorName
Shepatin, Stacey
http://library.link/vocab/subjectName
  • Television programs
  • Online social networks
Label
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile, Mike Proulx, Stacey Shepatin
Link
Instantiates
Publication
Bibliography note
Includes bibliographical references (pages 245-258) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The backchannel : bringing the social conversation to the forefront -- Social TV guides : curating social media for content discovery -- TV check-in services : creating vertical social networks around television -- The second screen : enhancing TV with synched content experiences -- Social TV ratings : adding a new dimension to television audience measurement -- Bridge content : driving engagement in-between episode airings -- Audience addressability : using online and direct mail targeting practices on TV -- TV everywhere : watching TV content whenever and wherever -- Connected TVs : blending online content with television content -- Conclusion (for now) : connecting the dots -- To be continued ... : filling in the gaps
Control code
1609739
Dimensions
24 cm
Extent
xvi, 272 pages
Isbn
9781118167465
Lccn
2011276785
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1609739
  • (OCoLC)749854762
Label
Social TV : how marketers can reach and engage audiences by connecting television to the web, social media, and mobile, Mike Proulx, Stacey Shepatin
Link
Publication
Bibliography note
Includes bibliographical references (pages 245-258) and index
Carrier category
volume
Carrier category code
  • nc
Carrier MARC source
rdacarrier
Content category
text
Content type code
  • txt
Content type MARC source
rdacontent
Contents
The backchannel : bringing the social conversation to the forefront -- Social TV guides : curating social media for content discovery -- TV check-in services : creating vertical social networks around television -- The second screen : enhancing TV with synched content experiences -- Social TV ratings : adding a new dimension to television audience measurement -- Bridge content : driving engagement in-between episode airings -- Audience addressability : using online and direct mail targeting practices on TV -- TV everywhere : watching TV content whenever and wherever -- Connected TVs : blending online content with television content -- Conclusion (for now) : connecting the dots -- To be continued ... : filling in the gaps
Control code
1609739
Dimensions
24 cm
Extent
xvi, 272 pages
Isbn
9781118167465
Lccn
2011276785
Media category
unmediated
Media MARC source
rdamedia
Media type code
  • n
System control number
  • (Sirsi) 1609739
  • (OCoLC)749854762

Library Locations

    • Tewksbury Public LibraryBorrow it
      300 Chandler Street, Tewksbury, MA, 01876, US
      42.6067111 -71.2252335
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